As a responsible body within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations, the company is:
Immobilienvisionäre GmbH
Europaallee 33
67657 Kaiserslautern
Managing Director: Sven Blauth
Phone: +49 631 534 974 - 87
Email: info@immobilienvisionaere.de
2. Scope and purposes of data processing
2.1 Principles of our data processing
We process personal data only to the extent necessary for the provision of a functional website as well as our content and services. As a rule, the processing of personal data of our users is only carried out after consent. An exception applies in cases where prior consent is not possible for factual reasons and the processing of the data is permitted by law.
2.2 Specific categories of data and processing purposes
As a matter of principle, we collect and use personal data of our users only to the extent necessary to provide our contractual services and to respond to inquiries. In detail, we process:
Contact details (e.g. name, address, e-mail address, telephone number) We process this data for the purpose of processing purchase enquiries, for making appointments for viewings and for communication in the context of contract processing. Legal basis: Art. 6 (1) (b) GDPR (for the implementation of pre-contractual measures and for the performance of a contract). Storage period: Until the final processing of the request and then for a maximum of 12 months to enable possible queries or follow-up requests. appointments for viewings and for communication in the context of contract processing.
Real estate-related information (e.g. purchase price, desired living space, property preferences) We use this data to broker suitable real estate offers, to plan viewing appointments and to document customer preferences. Legal basis: Art. 6 (1) (b) GDPR. Storage period: Until the conclusion of a contract or the revocation of the request. Subsequent retention in accordance with legal obligations, if necessary.
Reservation data (e.g. reserved objects, time of reservation, cancellations). This data is processed for the purpose of managing property reservations as well as for the purpose of proving contacts with interested parties. Legal basis: Art. 6 para. 1 lit. b GDPR and Art. 6 para. 1 lit. c GDPR (for the fulfilment of statutory retention periods). Storage period: Until the conclusion of a contract or the revocation of the reservation by the interested party. Subsequently, storage takes place in accordance with statutory retention periods for commercial and business letters (usually 6 years).
Financing and creditworthiness data (e.g. proof of income, credit reports, financing requests) We collect and process this data exclusively with your prior express consent in order to check the financing eligibility for a real estate project and, if necessary, to enable mediation with financing partners. Legal basis: Art. 6 para. 1 lit. a GDPR (consent). Storage period: As long as necessary for the examination of financing eligibility and, if applicable, for mediation and thereafter for a maximum of 6 months, provided that there are no legal retention obligations or consent for longer storage has been obtained.
Technical usage data (e.g. IP address, browser type and version, operating system, time of the server request) We collect this data to ensure IT security and the technical functionality of our website as well as to prevent misuse. Legal basis: Art. 6 (1) (f) GDPR (legitimate interest in a secure and functional website). Storage period: The data is stored anonymously or pseudonymously and is regularly deleted as soon as it is no longer required for the aforementioned purposes.
Recipients of personal data Your personal data will only be passed on if this is permitted or required by law or if you have given your prior consent. Recipients can be financing partners, notaries, IT service providers, hosting providers and processors in accordance with Art. 28 GDPR. As a matter of principle, personal data will not be transferred to a third country (outside the EU/EEA). If such a transfer is necessary in exceptional cases, it will only take place in compliance with the special requirements of Art. 44 et seq. GDPR.
Technical-organizational measures (TOMs) To protect your personal data, we use appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. These include, in particular, access restrictions, encryption methods, security updates, secure hosting and internal data protection regulations.
In accordance with Art. 15 et seq. GDPR, you have the right to information at any time about the personal data stored by us, its origin and recipients as well as the purpose of the processing. In addition, you have the right to rectification, deletion, restriction of processing, objection to processing and a right to data portability. If the processing is based on your consent, you can revoke it at any time with effect for the future.
Revocation of consent Insofar as we process data on the basis of your consent, you can revoke it at any time without giving reasons with effect for the future. The lawfulness of the processing carried out up to the revocation remains unaffected.
Communication data (e.g. e-mail content, chat requests, telephone notes) We process this data to process inquiries, support cases and to document communication processes. Legal basis: Art. 6 (1) (b) GDPR. Storage period: Until the final processing of the request and thereafter for a maximum of 12 months, unless there are statutory retention periods.
Marketing and tracking data (e.g. newsletter registrations, click behaviour, tracking cookies) We process this data for marketing purposes, for reach measurement and for the optimisation of our online offer. The collection and processing of this data is only carried out on the basis of your expressly given consent. Legal basis: Art. 6 para. 1 lit. a GDPR (consent) and, if applicable, Art. 6 para. 1 lit. f GDPR (legitimate interest in optimising the offer). Storage period: Until the consent is revoked or after the expiry of statutory retention periods.
2.3 Data processing during initial telephone contact
In the case of initial telephone contacts with interested parties, we process the following personal data:
Phone number (if not suppressed)
Name (if provided)
Content information (e.g. property preferences, budget, schedule)
Notes on the course of the conversation
Legal basis:
Art. 6 (1) (b) GDPR (pre-contractual measures)
Art. 6 (1) (f) GDPR (legitimate interest in customer service)
Processing purposes:
✓ Submission of offers
✓ Coordination of appointments
✓ Documentation of customer requests
✓ Follow-up of contact requests
Storage period:
12 months after last contact (for follow-up requests)
6 years at the time of conclusion of the contract (§ 257 HGB)
Rights of data subjects: You can request information about stored telephone notes at any time (Art. 15 GDPR) or request their deletion (Art. 17 GDPR), provided that there are no statutory retention obligations to the contrary.
2.4 Data processing at first contact
When you visit our office and sales container, we record:
Name & Contact Details (if provided)
Contents of the conversation (property requests, budget)
Time of visit
Procedure:
1. After the conversation, you will automatically receive by e-mail via our CRM system OnOffice:
a. Our Privacy Policy b. Consent form c. Revocation option d. T&Cs e. Agreement Commission
2. We only process your data after active consent.
3. Disclosure of data to third parties
3.1 Principle of data minimization
As a matter of principle, your personal data will only be passed on to third parties if this is necessary for the performance of the contract, if you have given your express consent or if there is a legal obligation.
3.2 Specific recipient groups
a) Necessary contractual partners
The companies belonging to the HAHN BAU GROUP, represented by Hahn Service GmbH and BauTeam Hahn GmbH:
BauTeam Hahn GmbH Hommelstraße 2 55743 Idar-Oberstein Commercial Register: HRB 22834 Registration court: Bad Kreuznach District Court Represented by: Oliver Hahn Phone: +49 6781 93295 - 0 Fax: +49 6781 93295 - 99 E-mail: kontakt@hahn-bau-gruppe.de https://www.hahn-bau-gruppe.de/datenschutz Purpose: Property developer - Coordination of construction planning and execution.
The other project partners:
PG Neue Mitte Weilerbach GmbH Hommelstraße 2 55743 Idar-Oberstein Commercial Register: HRB 24489 Registration court: Bad Kreuznach District Court Managing Directors: Oliver Hahn and Sebastian Recktenwald M.+49 151 148 139 87 T. +49 6781 93295-0 F. +49 6781 93295-99 www.hahn-bau-gruppe.de Purpose: Project development - Reservation and management of construction projects, coordination of purchase options, coordination of handover dates and contract processing.
Volker Barth Consult GmbH Villenstraße 6 67657 Kaiserslautern Commercial Register Kaiserslautern HRB 30326 VAT ID No. DE 257573976 Managing Directors: Volker Barth and Annette Küntzler-Barth E-mail: info@vb-c.eu http://vb-c.eu/datenschutz Purpose: Project management - contact for buyer support, coordination and implementation of sampling, acceptance and handover appointments; Preparation and implementation/support of notarial deeds, etc.
GANDS Immobilien GmbH Marktstraße 104 76829 Landau i. d. Pfalz Commercial Register: HRB 33496 Registration court: Landau District Court Represented by: Dr. Sebastian Johann Phone: +49 6341 5590 505 E-Mail: info@gands-immobilien.de Purpose: Client representation - handling and coordination of construction projects, communication with project participants and representation of the client vis-à-vis external third parties
Blauth & Team Versicherungsvisionäre GmbH Europaallee 33 67657 Kaiserslautern Commercial Register: HRB33806 Registration Court: District Court Kaiserslautern
Represented by: Sven Blauth Phone: +49 631 534974-80 https://www.versicherungsvisionaere.de/datenschutz Purpose: Insurance and financing - credit checks, obtaining insurance offers, as well as mediation and processing of financing solutions. The object of the company is the provision of services as an insurance intermediary, loan intermediary and financial investment intermediary within the meaning of §34d GewO
Notare Karl Felix Dietrich Ingo Oltmanns Stiftsplatz 6-7 67655 Kaiserslautern
b) External service providers
To ensure our business operations and for certain technical services, we engage external service providers who process personal data on our behalf. Contractual agreements in accordance with Art. 28 GDPR exist with all processors that ensure an appropriate level of data protection.
Webflow Inc. Service: Hosting of our website Special feature: Server locations within the EU Basis of contract: Data processing agreement in accordance with Art. 28 GDPR
Google Ireland Limited Services: Google Analytics (web analysis), Google Maps (location display) Data protection: IP anonymization activated
IONOS SE Service: Hosting Services Special feature: Server location Germany Legal basis: Data processing agreement (Art. 28 GDPR).
3.3 Other possible recipients
In addition, personal data may be transferred to the following entities to the extent necessary to comply with legal obligations or on the basis of legitimate interests:
Tax consultants, auditors and lawyers Purpose: Fulfilment of commercial and tax obligations, legal advice and enforcement of legal claims
Public bodies and authorities Purpose: Fulfilment of statutory duties to notify and provide information
Payment service providers and banks Purpose: Processing payment processes in the context of reservations or purchases
Construction companies Purpose: To increase the quality of advice by providing information on possiblespecial requests or the like.
4. Rights of data subjects under the GDPR
4.1 Scope of your rights
As a data subject, you have the following rights vis-à-vis us in relation to your personal data:
Right to information (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to erasure ("right to be forgotten", Art. 17 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to data portability (Art. 20 GDPR)
Right to object (Art. 21 GDPR)
4.2 Practical exercise of your rights
To assert your rights, it is sufficient to send an informal message to:
Note: For identification, we may ask you to provide further information to prevent misuse.
4.3 Storage period and deletion
We only store personal data for as long as is necessary for the respective processing purposes or where required by law. After the respective purpose has ceased to exist or statutory retention periods have expired, the data will be routinely deleted.
The specific storage periods for certain types of data are as follows:
If there are statutory retention obligations (e.g. according to § 257 HGB or § 147 AO), the data in question will be stored for the duration of these obligations and then deleted. These include, in particular, contract-relevant documents and business letters.
5. Technical and organizational security measures
5.1 Protection Objectives of Our Security Precautions
We have taken comprehensive technical and organizational measures to ensure the protection of your data in accordance with the requirements of the GDPR. These serve in particular:
The confidentiality of your data
The integrity and availability of our systems
Rapid recoverability in the event of disruptions
6. Cookies and Tracking Technologies
6.1 Basics of cookie use
Our website uses cookies – small text files that are stored on your device. These serve:
The technical functionality of the site (necessary cookies)
The analysis of user behaviour (statistical cookies)
Content personalization (marketing cookies)
6.2 Detailed cookie overview
a) Necessary cookies
b) Analysis cookies (only with consent)
Google Analytics: Special feature: IP anonymization by shortening the last octets
c) Marketing-Cookies
Facebook Pixel: Control: Via Facebook Settings Purpose: Remarketing to interested users
Cookie management: You can adjust your consent at any time via our cookie settings center or delete cookies directly in your browser.
7. Use of Google Maps
7.1 Features and Integration
We use the Google Maps API map service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) to show you interactive maps directly on our website. This feature allows you to:
The easy localization of our real estate listings
Route planning for viewing appointments
The integration of location information into exposés
7.2 Scope of data transmission
When using Google Maps, the following data is transmitted to Google:
Automatically transmitted data:
a. Your IP address
b. Date and time of access
c. Browser and operating system used
d. Language settings
If location sharing is turned on:
a. GPS data of your device
b. Viewed map sections
Special feature: This transfer takes place regardless of whether you have a Google Account or are logged in.
7.3 Legal basis and control options
Legal basis: Art. 6 para. 1 lit. a GDPR (consent via cookie banner
Deactivation options:
- Directly in your Google Account under
https://adssettings.google.com
- By not activating the service in the cookie banner
- Via browser plugins such as "Google Maps Blocker"
Note: If you disable it, card functions will no longer be available.
8. Newsletter management
8.1 Registration procedure (double opt-in)
1. Registration:
a. Enter your e-mail address in the registration form
b. Receive a confirmation email with an activation link
2. Logging:
a. Saving the time of registration
b. IP address for abuse prevention
c. Chronology of all deliveries
8.2 Content and Tracking
Dispatch frequency: Monthly or for new real estate offers
Elements included:
Current project presentations
Market analyses
Event information
Opening tracking:
Use of transparent 1 x 1 pixel images
Recording of opening times
Deactivation: By loading without images in the email client
Use of browsers with tracking protection (e.g. Brave)
10. Social Media Engagements
10.1 Platforms used
LinkedIn: Subject-related content
Facebook: Integration of project updates
Instagram: Visualization of construction progress
10.2 Data protection mechanisms
Shariff solution: Plugins are only loaded after they have been activated
Two-step procedure:
Display as static preview image
After-Click: Loading the Actual Plugin
10.3 Alternative Zugangswege 10.3 Alternative access routes
For full privacy control, we recommend:
Direct visit to our profiles via:
Facebook
Instagram
LinkedIn
Subscription to our newsletter (see section 8)
11. Online advertising
11.1 Systems used
11.2 Custom Audiences
Formation of target groups:
Users interested in buying
Visitors to specific project pages
Newsletter subscribers
Exclusion criteria:
Contracts already concluded
Objections to advertising
11.3 Transparency measures
Each ad contains the note "Ad"
Clear labeling of testimonials
Separate landing pages for advertising campaigns
12. Integration of other third-party services
12.1 OnOffice CRM
Features:
Customer data management
Document generation
Calendar synchronization
Exposed-Versand
Revocation received
Get T&Cs
Commission Agreement Received
Data protection:
Server location: Frankfurt a.M.
Daily backups
Access logging
12.2 Video conferencing tools (Zoom/Teams)
For virtual tours we use:
End-to-end encryption
Password-protected rooms
Optional recording only after explicit consent
12.3 ImmoScout24
Functions:
To market our real estate projects, we use the online platform ImmoScout24 of Immobilien Scout GmbH, Andreasstraße 10, 10243 Berlin. Interested parties can contact us directly via this platform and submit personal data, including:
Financing data (e.g. proof of income, credit bureau information), if voluntarily submitted by the interested party
Purpose of processing:
Processing of real estate enquiries
Appointments
Sending of exposés and further information
Pre-qualification for viewings and contract discussions
Legal basis:
Art. 6 (1) (b) GDPR (pre-contractual measures when contacting)
Art. 6 (1) (a) GDPR (consent if particularly sensitive information such as income or creditworthiness data is transmitted)
Special feature:
The transmission of financing and creditworthiness data (e.g. credit bureau information, salary statements) is always voluntary and with separate consent via the ImmoScout24 forms or directly to us. This data is used exclusively to check the creditworthiness and to refer to financing partners.
For all data protection disputes, only the court at the company's headquarters in Kaiserslautern shall be deemed to have been agreed.
Data processing in applicant management
Separate regulations apply to applications:
Storage period: 6 months after cancellation (according to AGG)
Deletion option: Early deletion possible on request
Disclosure: Only to internal decision-makers
Profiling and automated decision-making
We do not use fully automated decision-making systems that have legal effect. Partially used analysis tools (Google Analytics) are used exclusively for:
Campaign optimization (without individual evaluation of people)
Market research (e.g. identification of popular real estate features)
Special categories of personal data
As a matter of principle, we do not process any special categories according to Art. 9 GDPR (e.g. health data, religious affiliation). If processing is necessary in individual cases (e.g. accessibility requirements for real estate), this can only be done with:
Necessity for the performance of a contract (Art. 9 para. 2 lit. b GDPR)
Explicit consent (Art. 9 para. 2 lit. a GDPR)
Protection of children and young people
Our services are not directed to anyone under the age of 16. If we inadvertently collect information from minors, we will delete it immediately upon becoming aware of it.
Record of processing (Art. 30 GDPR)
Last updated: 06 January 2026
Responsible in terms of media law: Immobilienvisionäre GmbH
